July 8, 2022 kinh nghiệm tổ chức sự kiện
The Vespa Day 2022 event took place in Hanoi and Saigon on April 24, 2022, gathering a lot of Vespa users and lovers in Vietnam. Ky Nguyen is the first unit to implement and organize this event with an almost 70-year history in Vietnam.
Vespa Day first appeared in the 1950s in Europe. April 24, 2022, was the first time Vespa Day was launched in Vietnam, opening a new playground for the Vespista community (who loves Vespa). This is also the 76th anniversary of the founding of the Vespa brand of Piaggio.
Photo: Vespa Day Vietnam 2022 attracted more than 2000 participants even though it was only held for the first time in Vietnam
Not only an ordinary event but also Vespa Day Vietnam 2022 is the perfect combination of brand activation, auto show, roadshow and test drive. Thanks to the coordination and reasonable arrangement of items by the Organizing Committee, Vespa achieved great success, creating an extremely explosive festival, bringing thousands of interactions with the hashtag #VietnamVespaDay on the social networking site. The event attracted more than 2000 participants for the first time it was held, attracting attention from potential customers.
The overall purpose of Vespa Day global events is to provide a playground where Vespistas can unite and show their love for this brand. In addition, the Vespa Day event in Vietnam conducted by Ky Nguyen is also a perfect combination of Eurasian culture, shown right from the opening event venue in the Imperial Citadel of Thang Long, Hanoi.
The unique combination between the youthful colors of Vespa and the ancient scene in the imperial citadel
The highlight of the event was the gathering of Vespa-loving groups and roadshow performances in the two largest cities in Vietnam. More than 1,000 Vespas with many models of different generations of Vespista have converged at the Vespa Festival in Hanoi and Ho Chi Minh City.
Photo: Hundreds of Vespa models at Vietnam Vespa Day 2022 event
More than a product show, Vespa Day has created a journey of the combination of Vietnamese – Italian culture. The image of European-inspired scooters paraded on ancient streets – Vietnamese history witnesses-made a brand-new color. This is also a rare form of roadshow when the performers are the customers who own the products.
Vespa lovers gather and confidently “show off” the model they own
Vespa Day Vietnam 2022 event will be an opportunity for Vespistas to meet
The highlight of Vespa Day in Vietnam is the gathering of Vespa-loving groups and the roadshow performance with the presence of hundreds of Vespas through the streets of Hanoi and Ho Chi Minh City. More than a product show, Vespa Day has created a journey of the combination of Vietnamese – Italian culture. The image of a European-inspired two-wheeler on ancient streets, witnesses of Vietnamese history, creates a unique image. This is also a rare form of roadshow when the performers are the customers who own the products.
Vespa convoy on the streets of the capital
Vespa customers confidently control their vehicles to perform on the street
Moreover, Vespa Day is also an opportunity for event attendees to experience the modern Vespa product lines as well as admire the unique personalized Vespa scooters in the owner’s own style. From the game area, the food court, the test-drive corner, the display area, the photo booth to the music stage, everything is perfectly executed by Ky Nguyen.
The exhibition and experience area for Vespa models
Enjoy a music party with Vespa Day Vietnam 2022
According to a representative of Piaggio Vietnam: “From 2022, Vespa Day will be held annually in Vietnam to create a playground as well as express gratitude and thanks to users who love this brand.”
Vespa Day Vietnam 2022 has been a great success in both Hanoi and Saigon
Ky Nguyen is very pleased to become a companion and implement the Vespa Day Vietnam 2022 event for the first time held in our country. Ky Nguyen hopes that there will be more opportunities to support and cooperate with Piaggio and Vespa in the future.
Hotline: 090 329 86 88
Email: contact@kynguyenvn.com
Website: https://kynguyengroup.com
June 24, 2021 kinh nghiệm tổ chức sự kiện
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